Orion is known as one of the foremost luxury expedition cruise ships in the world; the South Australian coastline enjoys a similar reputation for its food, wine and scenery. Now, for the first time, the Orion is cruising the South Australian coast with a view to sampling the state's best food and wine while drinking in the views of the coastline.

The inaugural Southern Australia Culinary Delights Voyage, a seven-night cruise departing Melbourne on November 16, will explore the food and wine of the Limestone Coast, Kangaroo Island and the Eyre and Fleurieu peninsulas.

Along the way there will be an expedition to Kangaroo Island to explore the island's burgeoning food culture and visits to the wineries of the Limestone Coast, the area responsible for more than 20 per cent of Australia's premium wines.

On board the Orion, the feasting will continue as the dinner menus are designed by Serge Dansereau from Sydney's Bathers Pavilion.

Fares start from $5200 a person, including meals and selected activities ashore.

See orionexpeditions.com.

South Australia's latest tourism campaign will cement Adelaide and the state's position as Australia's wine tourism capital, the Minister for Tourism said this week.

Created by the South Australian Tourism Commission, the new Cellar Door campaign focuses on South Australia's famed wine industry and is part of the State's biggest ever domestic marketing push.

Tourism Minister Jane Lomax-Smith said that the campaign was aimed at high-yield, wine-loving east coast visitors.

"The campaign strongly promotes the fact that Adelaide has more than 200 cellar doors less than an hour's drive away" she said.

"[It] positions Adelaide and its surrounding wine regions as a cosmopolitan, beautiful and relaxed destination where visitors can reconnect with themselves and their partners in indulgent, authentic surroundings."

The Cellar Door campaign started last week with a successful online 'viral' campaign and continued this week with the launch of a new wine themed TV commercial. It is airing nationally with an emphasis on the Sydney and Melbourne markets.

Lomax-Smith added that the State's www.southaustralia.com tourism website now also features new wine and food information and holiday offers. A new South Australian Wine and Food Guide has also been launched as part of the campaign.